The California Consumer Privacy Act (CCPA) is a California state regulation intended to protect consumers and enhance their privacy rights. The bill, officially called AB-375, was signed into law in 2018 and has been amended several times. The largest batch of amendments, in the form of the California Privacy Rights Act, became law in 2019.
What rights does the CCPA give consumers?
As outlined by the CCPA fact sheet provided by the California State Government, the CCPA grants new rights to California consumers, including:
- The right to know what personal information is collected, used, shared or sold, both as to the categories and specific pieces of personal information
- The right to delete personal information held by businesses and by extension, a business’s service provider
- The right to opt-out of sale of personal information. Consumers are able to direct a business that sells personal information to stop selling that information. Children under the age of 16 must provide opt-in consent, with a parent or guardian consenting for children under 13.
- The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA
How does the CCPA define “personal information”?
Personal information is any “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular consumer or household such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, license plate number, passport number, or other similar identifiers.”
Publicly available information is not considered personal information.